What Is Social Media Marketing?

Social media marketing is a type of digital marketing that uses social media platforms to promote your brand and offerings to your ideal customers. Contrary to popular belief, it involves much more than random posts on your business accounts. An effective social media marketing campaign requires sound strategy and planning.

Once you create your business profiles, you’ll need to maintain and optimize them. Then, you’ll want to develop a content calendar that describes what you’ll post, when you’ll post it and where you’ll post it. Your posts will likely include a combination of text, images, videos and stories that position your brand in a positive light and capture a relevant audience.

In addition to unique, regular posts, you’ll need to respond to comments, likes and shares to monitor your reputation and hopefully build a community. Depending on your budget and particular goals, social media marketing might also include paid social ads that allow your brand to appear in front of the right people at the right times.

Benefits of Social Media Marketing

Due to its popularity and versatility, social media is a powerful tool for marketing your business. It’s also highly measurable, unlike other types of traditional marketing such as billboards, print ads and radio spots. The most noteworthy benefits of social media marketing include the following.

• Add a Human Element to Your Business: Social media platforms allow you to interact with your current and prospective customers. As long as you use them correctly, you’ll be able to “humanize your brand” and form a deeper connection with your audience.
• Drive Traffic: By adding links to your website throughout your social media posts, you’ll bring relevant traffic to it. This type of traffic can do wonders for your search engine optimization and convert visitors into customers. Another key way to drive traffic is through search engine optimization (SEO).
• Generate Leads: Thanks to features such as appointment booking and call-to-action buttons, Facebook and Instagram shops, and direct messaging, you can generate leads and conversions through social media. Leads and conversions are a sure way to increase your revenue.
• Increase Brand Awareness: If you’re a startup or smaller business, social media marketing will give you the chance to show off your brand. You can use it to explain how you’re different (and hopefully better) than your competitors.
• Build Relationships: Forming relationships with your customers is important if you’d like to retain them for the long haul. Since social media opens the doors to easy lines of communication with your followers, it’s a powerful relationship-building tool.

ARE YOU READY TO TAKE THE LEAP TO ATTRACT MORE CUSTOMERS?

We know the importance of having a strong brand identity across social platforms, with this being one of the first touch points for consumers. We create, implement, and measure bespoke, trackable strategies to achieve your brand goals and talk directly to your core consumer with engaging, visually appealing/thumb stopping content.

We pride ourselves on making brands more approachable, finding new audiences and engaging with the existing ones. Nothing goes unnoticed and an opportunity is never missed. Just sit back and watch it soar.

Contact the team to discuss your requirements

At Kaleido Media, we are passionate about delivering top-notch professional photography for our clients. Our team is made up of highly skilled, experienced, and motivated professionals who are dedicated to providing exceptional results for any occasion or business.

Our specialists have a wealth of experience in professional photography by capturing unique and memorable events in a journalistic style, as well as producing formal professional images to meet our clients’ specific requirements.
No two events are the same, which is why we take the time to understand the needs of each of our clients. Our team of smart, efficient, and amiable professional work photography and videographers will work with you to ensure that your event is captured in the right style and with the right approach.

When it comes to professional photography and videography, we are unparalleled. Our photography team have the training and expertise to deliver beautiful, high-quality images that showcase your event in the best possible light. Whether you’re hosting a corporate conference, a product launch, or a personal celebration, we have the skills and equipment to capture the essence of your occasion.

In everything we do, we strive to exceed the expectations of our clients. We are committed to delivering work that is second to none, and we look forward to working with you to capture the unique essence of your event.

Kaleido Media produce captivating product and brand content, uniquely tailored to each and every project, for brands big & small. With a full team of professional photographers and videographers, directed by experienced creatives, each project is managed by a dedicated account manager who will ensure the project is on-brief and delivered on time.

• Users retain 95% of a message when they watch it in a video
• Users spend 88% more time on a website with video
• 33% of all online activity is spent watching videos globally

Kaleido Media produce amazing quality aerial drone photography and aerial filming using the latest GPS enabled multi-rotor UAV drone quadcopters .

Our experienced pilots are capable of flying our agile drones close to difficult locations, while maintaining the highest standards in safety and operation.

Our unmanned aerial vehicles (UAV’s) carry cameras using the best gyro-stabilised gimbals to produce ultra sharp HD 4K video and 20 megapixel still images.

Our Pilots have a live HD video feed from the drone to the ground, allowing us to view and change in real time camera angles and setting from the ground.  We operate with one or two crew depending on the job.

We can adapt our services for a variety of clients using our aerial drone photography, filming and video solutions which include:

• Aerial corporate videos for product launches, advertising, websites and promotion
• Aerial drone photography for Estate Agents
• Commercial property aerial photography
• Events and sports aerial filming
• Tourism, travel and hotel aerial photography and video
• Indoor aerial photography
• 360° Virtual Reality Aerial Panoramas
• Night photography and filming

In everything we do, we strive to exceed the expectations of our clients. We are committed to delivering work that is second to none, and we look forward to working with you to capture the unique essence of your event.

At Kaleido Media, we are passionate about delivering top-notch professional services for our clients. Our team is made up of highly skilled, experienced, and motivated professionals who are dedicated to providing exceptional results for any occasion or business.

Our range of bespoke branding packages gives you the opportunity to create a powerful identity for your business. We understand the importance of having an effective brand that encompasses the ethos you want to project to your potential customers. Our experienced design team can work with you to create a brand that people will remember.

Every business has a story. No story is big or small. At Kaleido Media we turn your story into a beautiful, functional website that showcases your brand and connects with your target audience. We believe that by working closely with you, we can create a website that truly captures the essence of your brand and helps you reach your goals. If you’re ready to tell your story, we’re ready to help.​

We can create a web presence for your company, re-design older websites, develop an ecommerce website, create logos, blogs, Facebook pages, Twitter and much more…

Our small business website design start up package offers a professional solution at an affordable price. Alternatively we offer pay monthly websites to help you manage your budget. Ideal for start-up companies!

With competitive pricing and an eye for great design and effective SEO, you have come to the right place. For more details on web design services please contact us with your requirements.

Our web design packages include a choice of unique design concepts tailored to your business. We can take care of all your requirements, from registering your domain name through to getting your website found on the major search engines.

We pride ourselves on delivering unique and professional solutions in web design, digital marketing, and we can arrange photography/videography for your project.

Serving the North East, we transform ideas into visually captivating and high-performing digital experiences.

You can feel confident that you are getting the best web solutions for your business when you choose to work with Kaleido Media.

Contact Us

Email: info@kaleidomedia.co.uk

GA Media Ltd T/A Kaleido Media
The Yard Suite 2.2
Gill Bridge Avenue
Sunderland
SR1 3AE

At Kaleido, we are passionate about delivering top-notch professional photography, videography services and social media marketing for our clients. Our team is made up of highly skilled, experienced, and motivated professionals who are dedicated to providing exceptional results for corporate, conference, exhibitions, meetings, bars, restaurants and more.